Successful territorial brand formation (on the example of Singapore)

Keywords: territorial branding, place marketing, tourism brand, country image, national brand, Singapore

Abstract

This article is devoted to the issue of forming a successful brand of territories (on the example of Singapore). The key aspects of territorial branding are considered and the factors influencing this process are analyzed. The authors analyze the successful experience of Singapore as the country with the most influential brand in the world, and describe the key decisions, led to this. Aspects of the formed image of Singapore in the international arena, based on the international rankings of leading organizations, are highlighted. Attention must be paid to close term relationship between the national and tourism brand of countries and territories. The results of the article can be used to establish the vector of successful socio-economic development of countries and territories and in the process of further research on the issues of effective branding of territories.

Author Biographies

Vlada Didkovska, Oles Нonchar Dnipro National University

Student of the Department

Yelina Falko, Oles Нonchar Dnipro National University

Ph.D., Associate Professor of the Department of Tourism Business and Hospitality

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Abstract views: 165
PDF Downloads: 176
Published
2020-12-25
How to Cite
Didkovska, V., & Falko, Y. (2020). Successful territorial brand formation (on the example of Singapore). VUZF Review, 5(4), 3-8. https://doi.org/10.38188/2534-9228.20.4.01
Section
Articles