VUZF Review <p><strong>Focus and Scope:</strong>&nbsp;finance, financial markets, banking, marketing, insurance, accounting and control, business, entrepreneurship, application of mathematics and ICT in economics.</p> VUZF University en-US VUZF Review 2534-9228 Successful territorial brand formation (on the example of Singapore) <p>This article is devoted to the issue of forming a successful brand of territories (on the example of Singapore). The key aspects of territorial branding are considered and the factors influencing this process are analyzed. The authors analyze the successful experience of Singapore as the country with the most influential brand in the world, and describe the key decisions, led to this. Aspects of the formed image of Singapore in the international arena, based on the international rankings of leading organizations, are highlighted. Attention must be paid to close term relationship between the national and tourism brand of countries and territories. The results of the article can be used to establish the vector of successful socio-economic development of countries and territories and in the process of further research on the issues of effective branding of territories.</p> Vlada Didkovska Yelina Falko Copyright (c) 2020 VUZF Review 2020-12-25 2020-12-25 5 4 3 8 10.38188/2534-9228.20.4.01 The Influence of migration on the financial circulation in the economy of Ukraine <p>The article deals with the migration processes and their financial influence on the Economy of Ukraine. The changes in the character of the external labor migration of the population in Ukraine are defined. The main reasons that caused external labor migration in Ukraine from 2010 to 2019 are investigated. The remittances to Ukraine from the most popular migration countries and the influence of situational regulation of the government on external labor migration problems are analyzed.</p> Oleksandra Lysiuk Igor Britchenko Copyright (c) 2020 VUZF Review 2020-12-25 2020-12-25 5 4 9 14 10.38188/2534-9228.20.4.02 Behavioral aspects of organizational effectiveness: Emotional intelligence, organizational citizenship behavior, and their relationship roles <p>The article examines the constructs of emotional intelligence and organizational citizenship behavior and their role in practicing behaviors that increase organizational effectiveness. After outlining these terms and the connection between them a study is presented covering a group of 110 operational managers from eight different manufacturing companies. For this purpose, psychometric questionnaires 3D ECI (3-Dimensional Emotional Competencies Inventory) and organizational citizenship behavior (OCB) – C Scale (Organizational Citizenship Behavior – Checklist Scale) were used. The results of the study show correlations between individual competencies of emotional intelligence such as Maintaining Relationships and Managing Social Situations within the dimensions of organizational citizenship behavior. The correlations are discussed from the point of their practical implementation in HR practices such as recruitment, the creation of competency models, career paths, course training, and development programs.</p> Yasen Dimitrov Copyright (c) 2020 VUZF Review 2020-12-25 2020-12-25 5 4 15 31 10.38188/2534-9228.20.4.03 Analysis of innovative development of Ukrainian enterprises in the context of European innovative development <p>This article is devoted to the study of the level of innovative development of Ukraine in comparison with the level of innovative development of European countries. The main problems of innovative development of the country are considered and the factors influencing this process are analyzed. The essence of the concept of “innovation” is studied and the characteristic features inherent in them are highlighted. The own definition of innovative development of enterprises is formulated. The weaknesses and strengths of Ukraineʼs innovation development were assessed in terms of the parameters of the global innovation index using SWOT-analysis.</p> Alina Burliai Oleksandr Burliai Igor Smertenуuk Kovalev Leonid Copyright (c) 2021 VUZF Review 2020-12-31 2020-12-31 5 4 32 40 10.38188/2534-9228.20.4.04 Digital marketing strategy: companies experience during pandemic <p>COVID-19 pandemic has brought significant changes, especially regarding the use of digital technologies in the promotion of goods and services. Digital marketing strategies are widespread in various sectors of the world economy. With the use of digital marketing tools, the companies are able to gain real-time consumer insights, to create and to communicate value to consumers more creatively. This scientific research described proposes to determine the feasibility of using a digital marketing strategy in the context of a limited budget, using the example of an IT company. The results of digital marketing tools were analyzed, management problems according to strategic decisions are identified and the strategy of digital opportunities for the local context was improved. The key factors of digital marketing strategy are usability, tangible value, perceived value, high return, efficiency, quality of digital services, quality of digital information, quality of the digital system, predictability of expected results. The main strategies for promoting goods and services in the digital environment, and expected financial indicators in the context of the chosen strategies and changes in important indicators during a pandemic were considered. Measures for improving the promotion strategy were proposed; they will help maintain an appropriate level of development of the company within the current budget and contribute to its financial stability.</p> Nataliia Meshko Anastasiia Savinova Copyright (c) 2020 VUZF Review 2020-12-31 2020-12-31 5 4 41 49 10.38188/2534-9228.20.4.05